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steven36

Amazon in Talks to Launch Ad-Supported Music Offering: Exclusive

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steven36

Alexa, play free music."

 

1555202136707847518839978730

 

 

 

Amazon has entered into discussions to launch a free, ad-supported music service, sources familiar with the plan tell Billboard -- intensifying its competitive threat to global streaming leader Spotify.

 

The world’s biggest e-retailer would market the free music service through its voice-activated Echo speakers, sources say, and would offer a limited catalog. It could become available as early as next week.

 

To obtain licenses for the free music, Amazon has offered to initially pay some record labels per stream, regardless of how much advertising Amazon sells.

 

Amazon declined to comment. 

 

The move underscores Amazon’s growing power in the music market, as a distributor that can afford to discount music as a loss-leader to support its core retail business. That’s a luxury Spotify doesn’t have, as its shareholders pressure the music-focused public company to turn a profit.

 

Until now, Amazon has offered its limited Prime Music service as a way to drive Prime subscriptions, which cost $119 a year for perks like free delivery. It also sells Amazon Music Unlimited subscriptions separately for $9.99 a month, reducing the fee to $7.99 for Prime members and $3.99 a month for people who only listen on an Echo device.
 

Currently, Spotify is the only major subscription-dependent music streaming service with a free tier -- a generous offering that’s been key to it hooking and funneling in new paying subscribers. (While YouTube has also long been free around the world, the ad-driven Alphabet video platform is less interested in converting its free users into paid customers.) The free service offered by Spotify, which currently counts 96 million paying subscribers and 116 million free users, is attractive because it lets listeners hear particular albums or artists on demand, though free users can’t control the order of the songs.

 

Apple Music, by comparison, has 56 million paying subscribers without a similar free funnel. (Apple’s Beats 1 radio is free, but doesn’t include on-demand listening).

 

Amazon hasn’t disclosed how many paying music subscribers it has, but some reports last year estimated it counts over 20 million subscribers across its offerings and expect it to gain steadily thanks to integration with its market-leading smart speakers.

 

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luisam
Posted (edited)
8 hours ago, steven36 said:

Amazon has entered into discussions to launch a free, ad-supported music service,

 

In my mental dictionary this is defined as internet radio.., well, kind of

Edited by luisam

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steven36
Posted (edited)
2 hours ago, luisam said:

 

In my mental dictionary this is defined as internet radio.., well, kind of

that kind of what  it is but really all is  there letting you have access  to there server to stream there music collection  for listening to ads   the difference in radio  they chose the music you hear with Music streaming  you chose what you want to hear.   I have and addon  in Kodi that pulls music  from a Russian website  plus i have more sites from  like that i use in my browser that let me listen  to what  i want whole albums  and i don't have to listen to ads .  So i  am going use that instead  of grabbing  a free offering   like this   were the quality will most likely suffer because it's free . Before i do that i will  download  it in higher quality for free  like done every since i been online . I find YouTube  useful  to  sample new music  to see  if  i want to download it  for free when it comes out on Dezzer  , BitTorrent . Direct Download blogs , etc.  I have many albums that is no longer sold new  that  i got off the internet that these Streaming portals don't have  .

New Music this week

https://www.youtube.com/playlist?list=PLFgquLnL59alW3xmYiWRaoz0oM3H17Lth

 

 

 

 

 

Edited by steven36

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