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Mozilla Says It’s Not Bringing Ads to Firefox Browser


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Mozilla won’t bring ads to Firefox browser, and the recent snippet that has been spotted in the application is nothing more than an experiment.

That’s what Justin O'Kelly, Mozilla communications team, told us in a statement, emphasizing that what the company does is actually look for ways to improve the browser.

“This snippet was an experiment to provide more value to Firefox users through offers provided by a partner. It was not a paid placement or advertisement. We are continually looking for more ways to say thanks for using Firefox,” he said.

“In a similar vein, earlier this month we offered Firefox users a free opportunity to enjoy a live concert from Phosphorescent. In addition to adding value to Firefox users these efforts are intended to support an open ecosystem. When users see such offers no data is being shared with a partner until users have made the choice to enter a relationship. We hope that this strategy sets a positive example.”

Feature available in Firefox 64

In late December, users came across a small popup at the bottom of the Firefox UI that pointed them to Booking.com, with the message making many describe the whole thing as an ad.

“Ready to schedule that next family reunion? Here’s a thank you from Firefox. Book your next hotel stay on Booking.com today and get a free $20 Amazon gift card. Happy Holidays from Firefox! (Restriction apply.)” the message reads.

Mozilla actually calls this feature a “snippet,” and it lets users disable them from settings. To turn it off, users must go to Preferences > Home > Snippets.

The feature is available in Firefox 64 and will probably continue to remain available in the next versions, though it’s pretty clear that Mozilla wants users to be able to choose whether they want this feature to be turned on or off.

 

 

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