Are Apple ads hurting Microsoft's brand?

[Marik]

A new ranking of global brands shows Microsoft's reputation sinking in recent years. Among the possible factors: Apple's "I'm a Mac" ads.

Microsoft lands at No. 59 in the rankings for 2007, down from No. 11 in 2004, according to the survey from CoreBrand released Wednesday.

Are Apple's ads hurting Microsoft's brand image?

(Credit: Apple)

"The effect of Apple's 'Hi, I'm a Mac' advertising campaign may have taken its toll on Microsoft," CoreBrand CEO James Gregory said in a statement. "The launch of a series of new products, following a long, relatively dormant period, will be closely watched to see if it will have a positive impact on the Microsoft brand."

Some other tech firms have also seen their brand on the move. Motorola has dropped to No. 94 from No. 83 in 2006, while Toshiba rose 10 notches over the prior year, to No. 71. And as for that Cupertino, Calif.-based troublemaker, I couldn't find it on the list.

Continued at the source.

Source: News.com