Recruit Posted February 14, 2018 Share Posted February 14, 2018 Chrome’s built-in ad blocker will go live tomorrow. It’s the first time Google will automatically block some ads in Chrome, but while quite a few online publishers are fretting about this move, as a regular user, you may not even notice it. The most important thing to know is that this is not an alternative to AdBlock Plus or uBlock Origin. Instead, it’s Google’s effort to ban the most annoying ads from your browser. So it won’t block all ads — just those that don’t conform to the Coalition for Better Ads guidelines. When Google decides that a site hosts ads that go against these guidelines, it’ll block all ads on a given site — not just those annoying prestitials with a countdown or autoplaying video ads with sound. Here are the kinds of ads that will trigger the new ad blocker in Chrome: If you end up on a site where Chrome is blocking ads, you’ll see a small pop-up in Chrome (yeah — Chrome will pop up a notification to alert you when it blocked a pop-up…) that gives you the option to sidestep the ad blocker and allow ads on that site. Under the hood, Google is using the same patterns as the public and community-curated EasyList filter rules. It’s worth noting that while Google made some modifications to those rules, it doesn’t exempt its own ad networks from this exercise. If a site is in violation, ads from AdSense and DoubleClick will also be blocked. Chances are that you’ll see a bit of a performance boost on sites where ads are being blocked. That’s not the focus here, though, and Google says it’s at best a secondary effect. Some early ad blockers also had some issues with excessive memory usage that sometimes slowed down the browser. Google admits that there is some memory overhead here to hold the blocking list in memory, but even on mobile, that’s a negligible amount. It’s worth noting that the recommendations of the Coalition for Better Ads focus on North America and Western Europe. Because of this, those are also the regions where the ad filtering will go live first. Google, however, is not classifying sites by where the individual Chrome user is coming from. Instead, it’s looking at where the majority of a site’s visitors come from. So if a user from India visits a site in Germany where ads are being blocked, that user won’t see ads even if the filtering isn’t live for Indian sites. As Google’s product manager for the Chrome Web Platform Ryan Schoen told me, 42 percent of publishers that were in violation have already moved to other ads. Of course, that means the majority of sites that Google warned about this issue did not take any action yet, but Schoen expects that many will do so once they see the impact of this. While ad blockers are often among the most popular extensions, they don’t come pre-installed, after all. This one does, and Google’s approach of blocking all ads on a site will surely sting. Indeed, this decision to block all ads may seem rather harsh. Schoen, however, argues that it’s the only practical solution. In Google’s view, publishers have to take responsibility for the ads they show and take control of their ad inventory. “The publisher can decide which ad networks to do business with but ultimately for us, the users, by navigating to a specific site, they enter a relationship with that site,” he said. “We do think it’s the responsibility of the site owner to take ownership of that relationship.” Still, so far, it looks like Chrome will only block just less than one percent of all ads — something that will make some publishers breathe a sigh of relief and scare others. For users, though, this can only be a good thing in the long run. Source Link to comment Share on other sites More sharing options...
dcs18 Posted February 14, 2018 Share Posted February 14, 2018 Great for novices — not so, for serious enthusiasts and professionals. Link to comment Share on other sites More sharing options...
Undertaker Posted February 14, 2018 Share Posted February 14, 2018 It all started with Firefox providing tracking protection. Link to comment Share on other sites More sharing options...
KRS Posted February 14, 2018 Share Posted February 14, 2018 Google's planned ad filtering feature in the Chrome browser will be going live tomorrow, and the company has laid out a guide explaining how the feature works for the sake of transparency. To begin with, Google's ad blocker feature isn't an "ad-block" per se as it is commonly characterized, but can be more accurately described as ad filtering. Once the feature is enabled, Chrome will automatically filter out advertisements that do not adhere to the Better Ads Standards which were previously established by the Coalition for Better Ads, which Google joined last year. Chrome will evaluate websites that run ads against the Better Ads Standards and grade them as 'Passing', 'Warning' or 'Failing'. Should a site receive a failing grade, Chrome will filter out adverts on that site, preventing pages from displaying them on that site. Chrome will give its users a notification in the browser, alerting them whenever it blocks advertisements on a website, and giving the opportunity to automatically enable all ads on that site should they choose to do so. For a firm that relies heavily on advertising revenue, it might seem counter-intuitive to want to block ads; Google says that the purpose of the ad filter isn't to filter all ads or even to filter any ads at all despite what the name implies. The firm hopes to "improve the experience for all web users", and force sites into compliance with the Better Ads Standards, claiming that 42% of all sites which were previously falling below the Better Ads Standards have now improved the quality of their adverts, and are now passing. With the Better Ads Standards initiative and Chrome's new auto ad filtering as the stick, Google isn't blocking all web ads, just enough bad ads so that users don't have to. Source Link to comment Share on other sites More sharing options...
Katzenfreund Posted February 15, 2018 Share Posted February 15, 2018 The best adblocker would be one that's undetectable by sites, otherwise they insist that you disable it before you can access their content. Link to comment Share on other sites More sharing options...
steven36 Posted February 15, 2018 Share Posted February 15, 2018 Lol when that addblocker kicks in will be the very sites that offer you somekind of free service were you need to bypass ads and they don't give a shit because there giving you something for free and block you from viewing there page. Glad i don't have to don't have fool with free leechers and things very often any more and fight with ads . I pays for mine and it don't has no ads . Like dl.go4up.com were its a game of cat and mouse https://github.com/jspenguin2017/uBlockProtector/issues/857 While there trying to fight with making rules for adblock i just stick the link in J Downloader 2 and download premium Same with streaming i just fire kodi up and watch videos premium filehost and torrents and i don't never have ads . I use browsers as less as possible. Link to comment Share on other sites More sharing options...
dcs18 Posted February 15, 2018 Share Posted February 15, 2018 57 minutes ago, Katzenfreund said: The best adblocker would be one that's undetectable by sites, <snip> The bad news — every ad. blocker is detectable regardless of pedigree. 57 minutes ago, Katzenfreund said: <snip>, otherwise they insist that you disable it before you can access their content. The good news — every content can be accessed without disabling the ad. blocker, provided one knows how to create the mitigating rule/s. Link to comment Share on other sites More sharing options...
Administrator DKT27 Posted February 15, 2018 Administrator Share Posted February 15, 2018 @Recruit: Topic moved to Software News, I think this is more software related than security or privacy related. @KRS: Topics merged. While all this is good. Lets hope Google is not trying to create a monopoly by banning anything that is not Google Ads. Funny though, for the few times I have ads allowed on my mobile, I have noticed animated ads by Google on it. So will they block their own with it. Link to comment Share on other sites More sharing options...
WALLONN7 Posted February 15, 2018 Share Posted February 15, 2018 1 hour ago, DKT27 said: While all this is good. Lets hope Google is not trying to create a monopoly by banning anything that is not Google Ads. Do not waste your faith on this ...It would be the same as "buying" the cure of smoking addiction of the company that sells cigarettes!!! 1 hour ago, DKT27 said: So will they block their own with it. Naaaaaaaaaaaaaahhhhhhhhhh!!!! Link to comment Share on other sites More sharing options...
Katzenfreund Posted February 16, 2018 Share Posted February 16, 2018 And now you have a choice of allowing either ads or cryptocurrency mining: Salon is using adblocking readers’ CPU power to mine cryptocurrency https://thenextweb.com/hardfork/2018/02/13/salon-cpu-mine-cryptocurrency/ Link to comment Share on other sites More sharing options...
vitorio Posted February 16, 2018 Share Posted February 16, 2018 Skimjet have been doing this with adbloker and it is Chromium base. Q: How is Slimjet related to Google Chrome? Both Slimjet and Chrome are based on the same Chromium open-source project. Therefore, Slimjet and Chrome will have quite similar user interface. Compared with Chrome, Slimjet adds a lot more features and options on top of Chromium, to be more powerful and flexible. Source: slimjet vs chrome Link to comment Share on other sites More sharing options...
vitorio Posted February 16, 2018 Share Posted February 16, 2018 12 hours ago, WALLONN7 said: Do not waste your faith on this ...It would be the same as "buying" the cure of smoking addiction of the company that sells cigarettes!!! Naaaaaaaaaaaaaahhhhhhhhhh!!!! Give them a break. Link to comment Share on other sites More sharing options...
WALLONN7 Posted February 16, 2018 Share Posted February 16, 2018 5 minutes ago, vitorio said: Give them a break. And in what part of that break would I have fun?!... In none!!! In that case, I prefer to stay where I am!!! Link to comment Share on other sites More sharing options...
cosy Posted February 16, 2018 Share Posted February 16, 2018 On 14/02/2018 at 4:50 PM, Undertaker said: It all started with Firefox providing tracking protection. exactly, that is how they begin Link to comment Share on other sites More sharing options...
mclaren85 Posted February 20, 2018 Share Posted February 20, 2018 What makes me confused is why people are bothered to install ublock? Link to comment Share on other sites More sharing options...
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