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Facebook Builds New Tool to Fight Revenge Porn


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Facebook has a new tool to help victims of revenge porn

 

Facebook is rolling out a new tool to help victims of revenge porn over its platforms, including Messenger and Instagram. 

 

The new tools are meant to help people when intimate images of them are shared over Facebook without their permission. Now, when cases of revenge porn are reported to the company, they can prevent the footage from being shared over all platforms.

 

The company's announcement refers to a study regarding US victims of non-consensual intimate images. 93% of them reported significant emotional distress and 82% reported significant impairment in social, occupational or other important areas of life. In short, spreading such pictures or videos of people without their consent has a great impact on their lives.

 

How does it work?


The new tool isn't overly complicated. In fact, all you need to do if you see an intimate image on Facebook that looks like it was shared without permission, you can report it by using the "report" link that pops up when you tap on the downward arrow or the "..." sign next to a post.

 

Facebook's Comunity Operations team will review the image and remove it if it violates the Community Standards. "In most cases, we will also disable the account for sharing intimate images without permission. We offer an appeals process if someone believes an image was taken down in error," the announcement reads.

 

Up until this point, there's nothing really new about what the company is doing. From here on out, however, things are different. Facebook will put to work its photo-matching technologies to help thwart further attempts to share the image on Facebook, Messenger, and Instagram. If someone tries to share the image after it's been reported and removed, they will receive an alert telling them that it violates the company's policies and that their attempt to post the image or video was stopped.

 

"These tools, developed in partnership with safety experts, are one example of the potential technology has to help keep people safe. Facebook is in a unique position to prevent harm, one of our five areas of focus as we help build a global community," Facebook notes.

 

The company has worked with the Cyber Civil Rights Initiative, as well as other companies, to create a one-stop destination for victims and others to report this content to the major technology companies.

 

Others have also helped shape Facebook's new tool - the National Network to End Domestic Violence, Center for Social Research, the Revenge Porn Helpline (UK) and the Cyber Civil Rights Initiative.

 

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