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iOS Sees Notable Increase in the US, While Android Grows in Europe


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Smartphone OS sales share

 

The latest Kantar World Panel report reveals market trends in the past period, providing an insight into smartphone OS sales. The study shows that iOS continued to grow in most regions, except for Japan, Spain and Urban China.

 

On the other hand, Android grew in the US, and accounted for 74.3% of smartphone sales, an increase from 72.9% in the three months ending January 2016. iOS recorded a share of 22.7%, while iPhone 7 remained the top-selling smartphone in major European countries.

 

Newly announced Nokia 3, 5 and 6 smartphones are said to leave a mark in European markets, especially since Nokia accounted for 6% of phone sales in EU5 at the start of 2016. It was the fourth largest brand in Great Britain, Germany, France, Italy and Spain.

 

Android dominates the market in Asia with 83.2% of smartphone sold, after increasing 9.3% during the three months period ending January 2017, while Huawei continued to account for over a quarter of smartphone sales at 26.6% for the three months ending January 2017.

 

Apple is the second largest smartphone seller in Asia with 16.6%, but continues to experience year-on-year decline resulted from increased competition from local manufacturers.

 

70% of the US market is dominated by Apple and Samsung


The numbers are quite different in the US, where Android accounts for 56.4% of smartphone sales, down 1.8% from a year earlier. iOS’ share is 42% of sales, up 2.9% year-on-year, while 70% of the US domestic market is dominated by Apple and Samsung, with LG being the third largest manufacturer and accounting for 11.1% of sales.

 

The report mentions that Android and iOS will soon be the only two smartphone ecosystems moving forward, while phone manufacturers will have to adapt in order to remain competitive on the market. In addition, no other mobile OS has the capacity to challenge Android and iOS, and the situation won’t change in the near future.

 

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