Karamjit Posted June 30, 2015 Share Posted June 30, 2015 Could be one of the tough choices Nadella was talking about Microsoft announced that part of its ad business will be transferred to AOL as part of a new partnership that also includes making Bing the search engine provider for all search and search advertising services in AOL’s portfolio.Redmond sees this move as an extension of the original partnership with AOL and AppNexus, two of the companies that were already working with the company in the display ad business and the search industry, but which are now taking over the majority of its display ad services.In a statement today, Microsoft explains that AOL will become its only seller of all display formats, including mobile and video, in nine big markets, namely Brazil, Canada, France, Germany, Italy, Japan, Spain, United Kingdom and the United States, while AppNexus will be its exclusive programmatic technology and sales partners in 10 markets, Austria, Belgium, Denmark, Finland, Ireland, the Netherlands, Norway, Portugal, Sweden and Switzerland.While there’s no official statement in this regard, Bloomberg reports that as part of this transition, 1,200 Microsoft employees would be laid off sometime this year.“Touch choices will come”Microsoft’s CEO Satya Nadella explained in a letter it sent to company employees last week that “tough choices will come,” suggesting that Redmond could continue its internal reorganization and give up on some of the products that are holding it back in some specific industry sectors.By transferring its ad business to AOL, Microsoft could also try reconciliation with Google, as reports coming from unofficial sources are suggesting that the company is now seeking a partnership with its long-time rival that could in the end lead to the killing of Windows Phone.According to these reports, Nadella is considering giving up on Windows Phone in the favor of a partnership with Google that would have the search company release some of its key products, such as Maps, on Windows devices, including PCs.In its turn, Microsoft would switch the focus on devices with Android that could come with its own services pre-installed, in the same way that Samsung Galaxy S6 does it these days.Needless to say, these are all rumors for the time being and it’s hard to believe that Redmond is ready to give up on Windows Phone after pumping millions of dollars into its development and the release of Windows 10 Mobile, but given the fact that it still has a hard time becoming an important player in the mobile industry, nothing’s impossible.Source Link to comment Share on other sites More sharing options...
iih1 Posted June 30, 2015 Share Posted June 30, 2015 Yes.. AOL deserve as part of a new partnership of M$ Link to comment Share on other sites More sharing options...
davmil Posted June 30, 2015 Share Posted June 30, 2015 Yes.. AOL deserve as part of a new partnership of M$Poor choice - The worst of both vendors in the same package - Yech... oh yeah, running on a Noika to boot. Touchdown - NOT Link to comment Share on other sites More sharing options...
dMog Posted June 30, 2015 Share Posted June 30, 2015 and i again i have to ask...there is a windows phone??? who has one??? :rolleyes: Link to comment Share on other sites More sharing options...
rasbridge Posted June 30, 2015 Share Posted June 30, 2015 How is AOL still in business? They were relevant 25 years ago but now appear to just be an email service. Link to comment Share on other sites More sharing options...
CODYQX4 Posted June 30, 2015 Share Posted June 30, 2015 and i again i have to ask...there is a windows phone??? who has one??? :rolleyes:I might have seen one IRL, but then again it was 95% likely an iPhone in a bulky, cheap plastic bright colored case. Link to comment Share on other sites More sharing options...
davmil Posted July 1, 2015 Share Posted July 1, 2015 and i again i have to ask...there is a windows phone??? who has one??? :rolleyes:I actually saw someone with one last week. That was my first. Link to comment Share on other sites More sharing options...
davmil Posted July 1, 2015 Share Posted July 1, 2015 How is AOL still in business? They were relevant 25 years ago but now appear to just be an email service.Sounds like M$FT thinks they can sell ads at least slightly more effectively than outsourcing it overseas. Bing + AOL... YECH. Link to comment Share on other sites More sharing options...
212eta Posted July 4, 2015 Share Posted July 4, 2015 First, Yahoo!, then AOL... :wtf: is going on over Redmond? Link to comment Share on other sites More sharing options...
CODYQX4 Posted July 4, 2015 Share Posted July 4, 2015 First, Yahoo!, then AOL... :wtf: is going on over Redmond?Just building the army they need to conquer the fax and telegraph business. Link to comment Share on other sites More sharing options...
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