anuseems Posted March 26, 2015 Share Posted March 26, 2015 Uber has joined the rank of Big Data sellers, up there with Facebook, Google and Visa.The product: data about customers' movements, where they shop, where they work, where they go and much more.This is how it started: about a month ago, Uber users who are also "preferred guests" of Starwood Hotels & Resorts were given the chance to earn "Starpoints" whenever they climb into an Uber ride.Redeemable for free stays! Upgrades! Air miles! Gift cards! VIP access to exclusive music, sports and culture events!All they have to do: link their Uber and Starwood accounts and thereby agree to sign away every scrap of (incredibly) personal (and quite valuable) data that Uber has on them.As Forbes's Ron Hirson - a frequent Uber user and occasional Starwood guest - described recently, there's a good reason why one of Ubers late-round investors decided that the startup's $42 billion valuation (about £28.2 billion) was a bargain: it's rumored to have 800% annual growth, and given the mountain of data it's sitting on, it's well on its way to becoming a Big Data company on par with the likes of Google, Facebook or Visa.https://nakedsecurity.sophos.com/2015/03/26/uber-goes-big-data-shares-customers-data-with-a-hotel-chain/ Link to comment Share on other sites More sharing options...
Reefa Posted March 28, 2015 Share Posted March 28, 2015 http://motherboard.vice.com/read/stolen-uber-customer-accounts-are-for-sale-on-the-dark-web-for-1 Link to comment Share on other sites More sharing options...
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