Google ranked second most valuable brand in the world

[geeteam]

For the second year running, Google lost out to Apple in Interbrand's Best Global Brands report.

The report valued Google at $107 billion, which was not enough to beat Apple's valuation of $118.9 billion. Coca-Cola was ranked the third most valuable brand at $81 billion, IBM was placed fourth at a valuation of $72 billion, and Samsung came in at seventh with $45 billion.

While evaluating the best brands in the world, Interbrand mentioned that it looked at three key factors:

• The financial performance of the branded product and service
• The role the brand plays in influencing customer choice
• The strength the brand has to command a premium price or secure earnings for the company

Interbrand also noted that 2014 marked the first time two brands exceeded the $100 billion value. Other notable technology companies that made the list include Microsoft, placed fifth with a valuation of $61 billion, Amazon at number fifteen and many more.

To check out the list of the 100 most valuable brands in the world, head on over to the link below.

Best Global Brands 2014

Source

[software182]

Yeah, but that's none of my business

[geeteam]

Yeah, but that's none of my business

hahaha :p

[jackieo]

2 years in a row google lost the race. LOL its all about #1...Nascar doesnt promote the 2nd place driver in its races now, does it?

In MY UNIVERSE google places dead last in everything

[dMog]

2 years in a row google lost the race. LOL its all about #1...Nascar doesnt promote the 2nd place driver in its races now, does it?

yea you just keep telling yourself that a net worth of one-hundred seven BILLION dollars is the definition of a crappy company... you logic and thoughts are the most laughable we have come across